ETC Embroidery Academy
Whether you are launching a new embroidery business, scaling production, or looking to sharpen your technical knowledge, the ETC Embroidery Academy gives you the practical skills and confidence to achieve professional results.
Led by highly respected embroidery specialist Liz Woodhouse from the Embroidery Academy, these hands-on courses are designed to help embroidery businesses understand the products, processes, and techniques that make the difference between average results and exceptional embroidery.
Head to the contact form below and submit your interest!
What's Included?
-
Embroidery Backings
Learn the differences between tear-away, cut-away, water-soluble, and fusible backings, and when to use each for different fabrics and applications. Through hands-on practice, attendees will explore stabilising techniques while learning how to prevent common embroidery issues such as puckering, shifting, and excess bulk.
-
Threads
Explore different embroidery thread types including polyester, rayon and speciality threads, along with their applications and thread weights. This section also covers colourfastness, durability, bobbin quality, magnetic bobbins, and tensioning techniques. Through practical stitching demonstrations, attendees will learn how different threads perform while troubleshooting common issues such as thread breaks, tension problems, and sheen variations.
-
Hoops
Learn about different hoop types including standard, magnetic, and speciality frames, and how to choose the right option for different embroidery applications. This session focuses on correct hooping techniques to prevent hoop burn, fabric distortion, and poor registration, with hands-on practice hooping a variety of fabrics using the correct tension and setup methods.
-
Needles
Understand the different types of embroidery needles including ballpoint, sharp, universal, and speciality options, along with how to match the correct needle to different fabrics and thread types. This session also covers recognising signs of needle wear and when replacements are needed, supported by practical demonstrations testing different needles on embroidery samples.
-
Integration & Troubleshooting
Learn how to select the correct consumables for different embroidery projects through practical case studies and real-world examples. This session also focuses on troubleshooting common embroidery problems, helping attendees identify whether issues are related to backing, thread, hooping, or needle selection.
-
Q&A's
An open Q&A and group discussion session where attendees have the opportunity to ask Liz Woodhouse, a highly respected leader in the embroidery industry, any questions about embroidery production, troubleshooting, consumables, machine setup, business challenges, and best practices.

Liz Woodhouse
Look no further than Liz Woodhouse for unparalleled expertise in the embroidery and print industry. With over 30 years experience, she is dedicated to providing exceptional training and education services that will take your business to the next level. Trust in her proven track record of success to help you achieve your goals with confidence. Here is Liz's story:
"At 19 years old I Started my journey at the legendry Geoffrey E MacPherson Ltd as a draftsperson, then went on to become a digitizer and trainer. At 26 I bought my first embroidery machine and started Elle Designs with my best friend Lisa Craddock. Offering workwear, school wear and a range of personalised products. I then moved to AMAYA Sales UK as business development and sales covering all aspects of garment decoration machinery and products. My passion has always been in embroidery, and I noticed there was a huge gap in production training, machines get installed by engineers who can teach you how to run and maintain your machine, but its the practical side of embroidery production which makes or breaks a business. This is why I started Embroidery Academy, to share my knowledge and offer impartial practical advice to help you be a confident and competent embroiderer.."
